Collaboration & sharing have always been so important to magic...
Take any of the 'names' that we admire today and consider how they got to the possition they are at. Very few of them got to where they are without the shared work of those that came before them. We're not advocating open access to magic. Not at all! But we are trying to create something which goes beyond the learning methods currently available.
Most people agree that magic is getting too easy to access - and yes, in a sense this would make it even easier - but currently the information is there to find online anyway. While centralizing it makes it easier to find what you're looking for - it also means that you are able to access a much wider amount of tutorial content and therefore learn much more effectively.
Take 'Peter' who has just gone on the interweb to find out how David Blaine performed his latest trick and he comes across one of the high ranking web stores, who happen to be marketing the product. Peter happily pays $30 for the DVD, learns the secret, maybe buys another and then another and gets hooked. But he knows nothing of the basics of magic. No key basic sleights or technical theory.
So what if Peter came across The Academy - he would learn what he wanted to learn - but also would have the ability to learn several variations, from a host of different magicians, all for the same price. He's getting a much wider eduction on his original interest and will come out the better for it.
SO HERE'S WHAT WE WANT TO DO:
We want to bring together all the big players in the magic world. Production companies, online magic shops, respected teachers, magic theorists & creators to collaborate right here on The Academy. With these people on board we can create a definitive library of magic tutorial videos, discover the most effective way to teach magic & ensure the best future for those starting to learn.
This really isn't as daunting a prospect as is may seem at first. And what's more there is a lot YOU can do.